There are more than 1.9 billion websites that are active on the internet as of 2022. If you’re trying to promote your law practice online with a new website, you’ll find that you’ll have many more law firms and their websites to compete with. We’ve mentioned it before, but we do always want to reiterate that while it might seem impossible to make your website a success with so much competition, but it is very much possible to compete, even when getting started today. SEO for lawyers specifically puts your firm in direct competition with law firms who have been practicing this art for the last 10-to-15 years.
What exactly is SEO, you might ask, and why is it so important for your online content? Keep reading and learn more about what SEO is, why it’s so helpful, and how you can use it.
What You Need to Know About SEO for Lawyers
If you want to make sure that the website for your law firm gets anywhere, you’ll need to use search engine optimization or SEO. SEO has everything to do with how search engines like Bing or Google manage to find your content. It also has to do with how real online users find your content.
If you don’t use any SEO factors in your content, you will find that no one will ever be able to find your content. Even search engines will have a hard time finding and ranking your content. Of course, this would not be a good start for promoting your content and it certainly would not make your website (or your law firm) a success.
So, where should you start when it comes to SEO marketing? The first thing you need to understand is SEO keywords. A keyword is a simple word or a series of words that an internet user might type into Google or another search engine.
For example, “best injury lawyer near me” is a very popular keyword that people might type into Google. This will bring up a certain number of search results, often millions of search results. However, only a handful of search results will appear on the first page of Google.
This is because the results on the first page are the most optimized and have the most SEO features. The more optimized a website is, the better it will rank on Google. If a website ranks well, then it will end up on the first page of a search result.
On the other hand, if a search result ranks very poorly, it might end up on the 22nd page of Google where no one will ever bother to find it. But what kind of factors in law firm marketing can you use to make sure that your content shows up on search engines when people search for it?
The trick is to use the right keywords. Many people think that you can use any collection of words and call it a day, but this is not the case. You actually need to be very careful when it comes to choosing keywords.
You also need to be careful as to where you put those keywords. Even the structure of your content and the tone of your content is important.
How To Use SEO for Your Content
The first thing you should know is that using very popular keywords is not always a good thing. In fact, using popular keywords might actually damage your efforts. This is because popular keywords come with a lot of competition.
If your law website isn’t already well established, you will find that larger websites will overshadow yours even if you’re using the same keyword. For that reason, it is actually better to opt for keywords that are more specific and niche rather than popular. For example, instead of targeting the keyword “best lawyer”, you can try “best lawyer in New York City” instead.
This keyword is much more specific and localized. For that reason, you will have a better chance of ending up on the first page of Google where more people can find your content. It is a good idea to use long-tail keywords if you are looking for more specific keywords.
A long-tail keyword is one that has three or more words. Besides the type of keywords you use, you should also be aware of how to use those keywords and where to put them in your content. You do not want to end up keyword stuffing your content.
What You Need to Know
This involves putting a bunch of keywords close together in a piece of content. This renders the content low-quality and hard to understand and it will certainly not help you with your SEO goals. Instead, it is best to sprinkle a few important keywords throughout the content on your website.
That way, the flow of your content will still be natural but you will also be able to benefit from the power of the keywords. You should also make sure that you use the main keyword in your title and your headings. Putting it in the title helps to identify what your content is about.
When structuring your content, make sure that you don’t create large blocks of text. If you have many large paragraphs, most people will find them hard to read and follow. To solve this problem, try to break up large paragraphs into only a few small sentences.
That way, your content will flow much better and people will be more likely to read your content.
All About SEO for Lawyers
SEO for lawyers is essential if you ever want your website to be discovered by potential clients. It’s so essential that it is the main focus of our client strategies. To this day, SEO offers the best bang-for-your-buck when it comes to getting new legal clients online. We know exactly how to market your firm through search engine optimization, that way we can work to make sure you are discovered. If you use features like keywords and proper SEO structure, people should be able to find your content in no time.
To learn more, contact us here. We’re excited to help demystify SEO for lawyers!