What is SEO for lawyers and why is it important?
Did you know that around 75% of online searchers don’t leave the first page of results after searching? If your business isn’t showing up on the first page, you’re missing a huge chunk of your target customer base.
Attorney SEO helps your website show up on the first page of results. The goal is for your business to show up in the coveted first spot when a potential customer searches for your services.
SEO for lawyers incorporates keyword research, website optimization, link building, and content development. These techniques work together to help your business climb up the search results.
Search engines, like Google and Bing, use an algorithm to crawl websites. The algorithm decides how the search engine wants to rank specific web pages for keywords.
Your website needs to be optimized per search engine requirements to be successful. You also have to provide your prospective clients with the information they’re looking for in a user-friendly manner.