SEO for Lawyers

Bring in more clients and grow your revenue with SEO for lawyers.

SEO for lawyers is the ultimate digital real estate investment. Small law firms can compete with large firms for web traffic.

Nearly 70% Of All Legal Search Traffic Ends Here.

Grow Your Law Firm and Increase the Organic Traffic to Your Website With SEO for Lawyers.

Contact us today

Our conversations are always free! Got new clients on your mind? Of course you do. Let us know and we’ll schedule some time.

Let's stop this right now!

“We’ve been in business for 14 years and we still don’t get clients online! I don’t understand what we’re doing wrong.”

“These other firms are not nearly as good as us. I can’t believe they show up consistently before us.”

“I’ve bought hundreds of online directories, products that we’re supposed to ‘help us show up’, and nothing! How do we still have no visibility?”

“Every time the big box marketing companies call they tell me all of these solutions to place my firm on THEIR website. I want MY WEBSITE to show up. Not theirs.”

Don't let inferior law firms get priority over you on search. You deserve more!

Law firm SEO is one of the most critical parts of your marketing campaign. If not done right, you could miss out on many targeted clients searching for your legal services. SEO for lawyers, is an extremely powerful marketing strategy that can supply results of over 2,000% return on investment. Our average law firm client sees nearly 3x the traffic from year to year utilizing our SEO strategies. We’re often asked “when should we start SEO?” And our response is invariably: “Yesterday!”

SEO for lawyers demystified

Search engine marketing for attorneys and law firms helps you pinpoint and target the right clientele, down to search terms, demographics such as income, age, neighborhood and zip code. And… The best part… We can get it up and running quickly with leads in as little as 14 days!

Here’s how it works.

Original, custom content.

Content is whatever you put on your law firm webpage, including text, images, apps, links, and more. Ensuring your site has high-quality content with the right keywords is vital to improve the user experience, which contributes to a higher rank on search engines. We have a whole section dedicated to discussing lawyer content marketing.

Our writers know lawyer content. Many of them are actually JDs. In the past content was just loading a bunch of keywords on a page and you’d rank. Not anymore! And we know what to do.

Strong, contextual backlinks.

Backlink building for law firms is another important factor used by search engines to determine authority, credibility, and impressions of your law firm’s online presence compared to other firms. This is influenced by external website pages and domains linked to your website, referring traffic to you.

We maintain relationships with industry sites from around the internet, and can get your website valid, contextually correct links that point to your website as an authority in the legal space.

Technical SEO for lawyers.

Google and other search engines consider the user experience a major factor when determining where to place your website in the rankings. What is taken into consideration is your title tags, page speed, site structure, and the long-term goals you aspire. 

As a result search engines will decide where to place your site on a results page. In essence, SEO actually consists of two types of optimization: global and local SEO for lawyers.

We are constantly making adjustments to your site to show search engines that you’re a reliable source and you should be shown for legal keywords.

What is SEO for lawyers and why is it important?

Did you know that around 75% of online searchers don’t leave the first page of results after searching? If your business isn’t showing up on the first page, you’re missing a huge chunk of your target customer base.

Attorney SEO helps your website show up on the first page of results. The goal is for your business to show up in the coveted first spot when a potential customer searches for your services.

SEO for lawyers incorporates keyword research, website optimization, link building, and content development. These techniques work together to help your business climb up the search results.

Search engines, like Google and Bing, use an algorithm to crawl websites. The algorithm decides how the search engine wants to rank specific web pages for keywords.

Your website needs to be optimized per search engine requirements to be successful. You also have to provide your prospective clients with the information they’re looking for in a user-friendly manner.

Increase organic traffic to your law firm's website.

Have you been looking for ways to increase traffic to your law firm’s website? Search engine optimization (SEO) is a great tactic to maximize your law office’s visibility online. SEO incorporates various methods that help boost your website and help you appear on the first page of search engine results.

At UpFirm, our legal SEO experts have the skills and expertise to create a comprehensive marketing plan that helps you achieve your goals. We’ve got you covered, from evaluating competitors to rolling out a content plan.

Contact us to learn more about what SEO can do for your law firm.

What is local SEO for lawyers?

Law firm SEO, or search engine optimization, is how your content is optimized so that it can be recognized by search engines. The better it is done, the higher your firm will rank in search engines. The higher you rank in search engines, the more prospective clients will be sent your way. Your website link will show up in a search engines organic search results. Once a client clicks on your link, they will be directed to your website and if your content is what they are looking for, they will reach out to you.

The big challenge with law firm SEO is getting your website to rank higher than your competitors in the organic search results. Keep in mind that there are many other law firms trying their hand at legal SEO as a means to acquire new clients online.

Why are we telling you this? Because local SEO is a widely underutilized avenue for law firms. And why not show up within a few miles of where your clients are searching? A major focus of our SEO packages are in local results.

Why do I need lawyer SEO?

Win the next big client.

There are numerous benefits to SEO for lawyers. Staying visible and remaining competitive among other law firms are two of the most important benefits.

Differentiate your firm.

SEO allows your website, whether you're a solo practitioner or part of a team, to stand out from other law firms in your area that specializes in similar practice areas. Professional SEO also enables your web pages to be a trusted resource by search engines. When your website is trusted, your business will get put in front of prospective clients before your competition.

Lead generation galore.

Essentially, effective law firm SEO combined with a user-friendly website can generate countless leads for your company. You'll get connected with quality clients who need your services.

It’s important to remember that when you embark on your SEO strategy you are competing with firms who have been doing their own strategies for years, and in some cases decades. This is important to remember when answering this question.

Typically, we start to see traction right around the 3-4 month mark for most campaigns. Months 9-12 is where we start to see a significant uptick in organic SEO leads. After year 1 the keywords start to see a major volume spike.

By years 2, 3 and 4 your firm’s digital presence will be seeing exponential growth year-over-year and you’ll never look back. We like firms who are committed to this SEO process and understand they need to work at this for at least 12 to 18 months. 

We know that roughly 35% of all traffic will gravitate toward paid search (PPC). Nearly 65% of search traffic ends on organic (SEO) results. With that said, it’s very important to have the entire pie, not just a piece.

To answer the question, no single way provides “better” leads. In some instances and with certain keyword phrases we may recommend one way over another – injury firms should do both as clients are looking to speak to someone immediately while a litigation firm may attract clients looking for answer to individual challenges and we usually recommend an SEO-heavy strategy. Both are a very valid clients, each one may choose a very different avenue to find the firm.

The best time to start SEO was YESTERDAY! All kidding aside, it does take some time to ramp up and competition is fierce. Do not wait on taking you law firm SEO to the next level. The time truly is now.

Do you have any questions?

"SEO for lawyers provides big return-on-investment. The time is now."

Connecting you with the right clients and cases means more and better cases.

Contact us today for more information about our website design process and to get the conversation started about how we can help you take your law firm and marketing to the next level of success.

So, I think we're ready to make a decision.

You hire us.

You don't hire us

Then you need to do this right now!