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Did you know that roughly 35% of all search engine traffic heads to PPC ads? Leverage law firm PPC to capture your piece of the pie.
Consumers looking for legal help and assistance use search engines regularly to find a skilled lawyer and get their questions answered. Therefore, it’s essential that your firm and services are seen. This is where we can step in and help.
You must have text ads/PPC for both the top of search results pages and in map results if you want to be seen. Our team knows how to create and distribute these ads so that you get the results you desire. As a lawyer serving a particular area, you must also run local service ads, which is another area of opportunity for your law firm.
Our conversations are always free! Got new clients on your mind? Of course you do. Let us know and we’ll schedule some time.
My site is nowhere to be found in the search results…how will anyone ever find me and my services?
“I’m busy and I know that getting to the top of search engine results requires time and effort. Who can help me?”
“I always seem to attract the wrong type of client or people who aren’t interested in the areas of law that I specialize in. I need to find the right clients at the right time, and as quickly as possible.”
“I need to expand my reach and start to find new clients that are not within my existing referral base. But I want it to happen as quickly as possible.”
As a law firm, you not only need to continue bringing in new clients and leads but to also attract the right ones who are interested in using your services. One option you have is to advertise using a PPC strategy. PPC stands for pay-per-click which means you pay only when your firm is clicked on in search results. The beauty of a PPC strategy is that it allows you to pick and choose the ideal types of cases you want, and get in front of those clients quickly.
The perfect lead can mean the difference between you growing your law firm and finding long-term success or not. When working with upFirm, we’ll ensure that your ads are run right through expert PPC management and tactics. We focus on legal marketing so you can rest assured we understand your unique needs and market. Our process is far from cookie cutter and we promise you’ll be more than satisfied with the end results.
You may be wondering why to add PPC to your law firm’s marketing strategy. The short answer is because getting noticed matters if you want to find success. Search engine marketing for lawyers and law firms is an essential component of your business and connecting with your target market. Here at upFirm, we can get your law firm in front of the right clientele based on search terms related to demographics such as income, age, neighborhood, and zip code.
What PPC does is help you get seen and stay competitive. While it’s nice to get noticed in organic search results it won’t help you remain competitive and ensure you win business over the competition. Instead, you need a strategy such as PPC that gets you in front of who you want, when you want. The PPC ads displayed above the organic search results are continuously viewed and clicked each month. Make sure that your firm is present here so that you grab the attention of legal consumers.
Our PPC approach will be targeted and unique, flexible and custom, all while having strong landing pages, and performing ongoing maintenance to track performance.
Here’s why you need it.
The single goal of your marketing efforts is to get seen. Focusing your entire marketing campaign around being visible for organic search results is difficult and is ever more competitive, especially in metro New York. PPC strategies help you show up when you want, in front of who you want.
Search engine results tend to include at minimum one PPC ad displayed prominently above the organic results. These ads are seen and clicked continuously every month. It’s time you grab this attention.
With upFirm, PPC is always done right. We understand that law firm PPC is an art and a science. Not many marketing companies do it well but we are proud to say that we can and will get the job done right for you. You may end up spending a lot more than necessary or what you can afford if your PPC approach is done incorrectly. PPC, when tackled properly, is one of the fastest ways to drive targeted messaging to potential customers who are interested in using your law firm services. Here at upFirm, we’ll always treat your budget and money as if it’s our own and will apply our knowledge and expertise to optimize the keywords and stay within budget.
We will closely monitor each campaign to ensure you’re getting the results you expect.
With upFirm, PPC is always done right. We understand that law firm PPC is an art and a science. Not many marketing companies do it well but we are proud to say that we can and will get the job done right for you. You may end up spending a lot more than necessary or what you can afford if your PPC approach is done incorrectly. PPC, when tackled properly, is one of the fastest ways to drive targeted messaging to potential customers who are interested in using your law firm services. Here at upFirm, we’ll always treat your budget and money as if it’s our own and will apply our knowledge and expertise to optimize the keywords and stay within budget.
We will closely monitor each campaign to ensure you’re getting the results you expect.
This can vary. Factors such as competitiveness of the legal keywords that the PPC strategy is targeting, search volume – as some searches are seasonal, to name a few, can impact the time to first lead for any PPC campaign.
Also, search engines take time to understand what exactly it is you want.
With that said, usually we see the first leads start to roll in within 14 days of the campaign going live. In many instances it can take just a few days.
Your job is simple: Talk to every lead and answer every form submission. We do the rest. We’ll take care of creating the keyword list, building negative keyword lists, create the ad copy, adjust for trends, watch competitors, and set up the tools you need to keep track of your success.
Oh, and occasionally we’ll just ask for your feedback. PPC is a fluid strategy that has many levers we can pull to find the optimal cases for you. We just need you to tell us!
YES! Remember, PPC on average receives about 27% of total search clicks. The remaining 70+% goes to organic, both the map section and organic (SEO) results.
By ignoring the other channels you risk 75% of your potential cases to go to your competitors. This is why we like to talk about our marketing packages. The best approach to law firm marketing is being everywhere your clients exist.
This is the start of something big. We’re excited to kick off this journey to growing your firm and setting you up for the life you want to live. Contact us now!
