UpFirm

Lawyer Marketing Made Simple

Our Law Firm Marketing Approach:

Take Marketing Off Of Your Shoulders and Deliver You More & Better Cases.

3 Easy Steps To Get Started

3 Easy Steps To Get Started

Search engine ads are powerful and effective. It’s our job to make sure your budget is being spent in the best possible way. As they say, with great power comes great responsibility. It’s important to truly assess whether your firm is ready for this great investment. 

We’ve put together a checklist to assist you in determining whether or not your firm is prepared for this strategy. Oh, and we’ve added a link here as well to help download the checklist. If you’re like us you probably like writing things on paper too.

Let's Assess If Your Firm Is Ready For Google PPC.

Is your law firm ready for Google Ads?

  • Do you have excess capacity?

If a business can’t handle additional clients, they have no reason to spend on advertising. Agencies need to guide them to build better systems and get more resources to increase capacity.

  • Is your law firm profitable with net positive margins?

Additional clients will increase the firms problems if they are not profitable with current clients.

  • Can you manage the increased incoming leads?

Just having excess capacity is not enough. Advertising will open the floodgates; your firm should be able to deal with the increased number of leads and take them through the proper funnel to convert into clients. 

  • Can your firm handle Leads coming through phone calls/form-fill emails?

Digital advertising leads first contact with the business through a call or form fill email. Your firm must have have a system in place to process this intake in a timely fashion.

  • Do you know the max Cost per Acquisition (max CPA) you are willing to spend?

Here’s everything you need to know to make a call here:

Max Cost Per Acquisition to break even (MCPA to break-even) =

(Average Lifetime earning per customer X  Average Net Margin % per customer).

           Recommended max CPA:

                     For aggressive growth, target customer = 80% of MCPA to break-even

                     For average growth = 50% of MCPA to break-even

  • Are you primarily getting new clients only from referrals/word-of-mouth?
  • Would you like steady lead flow now vs. waiting for 3 to 6 months for organic SEO?
  • Is your competition using Paid Media?

So... I Think We're At The Point Of Making A Decision?

You Hire Us

You Don't Hire Us

Yes, We Need To Do This Right Now!

Call Us Today

Are You Looking To Kick This Thing Off?

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You spent TENS OF THOUSANDS of dollars on boring, cookie-cutter marketing strategy. The results were… mediocre at best. And you were FED UP.

"That's It! This Time I Need It Done Right. Period."