Nearly 65% of businesses struggle to generate fresh leads or traffic to their websites. About 80% of new leads never turn into sales, either. Without a strong marketing strategy, you might struggle as a solo attorney, too.
A common question most attorneys ask at one point or another: “how do I market myself as a solo lawyer?” Here are a few effective legal marketing strategies that can help.
With these tips, you can expand your reach online and draw new clients to your practice. Then, you can set your solo law practice up for lasting growth.
Start marketing with these tips today.
Web Design and Development
Make sure your legal marketing strategy has a strong foundation by investing in your web design and development. After all, design has a 75% influence on your credibility. Without credibility, potential clients might decide they can’t trust you as a lawyer.
When researching, “how to market myself as a solo lawyer,” consider your clients first. Make sure your website is user-friendly and easy for them to explore.
After all, 88% of visitors won’t return to a site after a bad experience. The majority of users prefer accessing the internet on mobile devices, too.
Consider working with an experienced digital marketing agency that offers web design and development services. They can improve the user experience (UX) on your site. A strong UX will encourage visitors to continue exploring your pages.
As they explore, your dwell times will improve. Your bounce rate will start to decline, too.
High dwell times and low bounce rates can improve your search engine rankings. Higher rankings will ensure potential clients can find your solo law practice online.
Google will also look at the mobile version of your website first to determine your rankings.
Optimize your website for your audience further by adding an automated chatbot. A chatbot can continue engaging clients, even when you’re unavailable.
Otherwise, add more than one conversion opportunity to your site. For example, you can add a form or click-to-call button for mobile users.
Global Search Engine Optimization
About 70% of activity online begins on a search engine. In fact, over 53% of all traffic comes from organic searches. Only 0.79% of Google users check the second page of results, though.
With search engine optimization (SEO), you can improve your organic rankings. When potential clients search for legal services, your site could appear. With SEO, you can:
- Boost firm awareness and recognition
- Generate website traffic
- Build trust and loyalty
- Rank ahead of competitors
- Gain credibility
- Generate high-quality legal leads
- Position yourself as a thought leader
Without SEO, however, potential clients might never find your website. Instead, they’ll find another law firm during their search.
Since SEO is an organic search engine marketing strategy, it can help even the playing field. Larger law firms and brands can’t pay Google to improve their rankings. Instead, they’ll use the same strategies you’ll use to reach the top of a page.
Start developing your SEO strategy by gathering keyword research. Determine what search queries people use to find your solo law practice. Then, start creating high-quality, informative blog posts for your website.
With each blog post, make sure you’re offering readers valuable information they can’t find anywhere else.
Focus on conveying your expertise, authority, and trustworthiness (EAT). Establishing EAT in your content will further demonstrate your value.
As more people begin reading your blog posts, your search engine rankings will rise.
Local Search Engine Optimization
As part of your SEO strategy, make sure local clients can find your solo law firm online as well. Start by optimizing your Google Business profile.
It’s free to claim and optimize your profile. Your Google Business profile will display your:
- Law practice name
- Phone number
- Business hours
- Client reviews
- Photos and videos
- Latest posts
Confirm that the information that appears on your Google Business profile is identical to what appears on your website. Google will check for any discrepancies. Use the same abbreviations, too.
Encourage your clients to start posting their reviews on your profile. Positive reviews can boost your brand credibility. Future clients might feel more inclined to reach out after reading a review.
Fresh reviews can boost your local SEO rankings, too.
Then, start creating location-based content on your blog. Use location-specific keywords within your content. Make sure to personalize your posts with local clients in mind.
If you’re still looking into “how to market myself as a solo lawyer,” start using pay-per-click (PPC) ads. You can create digital ads using the Google Ads or Facebook Ads platform. These ads can appear on search pages, other websites, Facebook, and LinkedIn.
You can create both text and display ads to reach clients online.
With Google Ads, you can appear in front of potential clients based on the keywords they search. You can also appear based on age, gender, location, and other demographics.
Consider creating a remarketing campaign, too. Remarketing ads are display ads that appear in front of previous website visitors. Creating a remarketing campaign will help you remain top of mind.
PPC advertising can get costly without experience. Consider working with a legal marketing agency this year. They can create and manage your campaigns throughout the year.
Social Media Marketing
You can use social media marketing to keep your audience informed and engaged.
Start sharing your blog posts on social media. Then, direct people to read the full post on your blog. Generating referral traffic could benefit your SEO rankings.
Use social media platforms to create Reels, Stories, and other forms of video content. Host a live Q&A session to engage followers in real-time, too.
Tired of Wondering: How to Market Yourself as a Solo Lawyer?
You don’t have to keep researching how to market yourself as a solo lawyer. Instead, use these legal marketing strategies to help more clients find your solo law practice. With these tips, you can expand your reach and draw more clients to your firm.
Start marketing with these solo lawyer strategies today.
Remember, you don’t have to start marketing alone. Discover lawyer marketing that converts.