Nearly 65% of businesses struggle to generate fresh leads or traffic to their websites. About 80% of new leads never turn into sales, either. Without a strong marketing strategy, you might struggle as a solo attorney, too.
A common question most attorneys ask at one point or another: “how do I market myself as a solo lawyer?” Here are a few effective legal marketing strategies that can help.
With these tips, you can expand your reach online and draw new clients to your practice. Then, you can set your solo law practice up for lasting growth.
Start marketing with these tips today.
Web Design and Development
Make sure your legal marketing strategy has a strong foundation by investing in your web design and development. After all, design has a 75% influence on your credibility. Without credibility, potential clients might decide they can’t trust you as a lawyer. When researching, “how to market myself as a solo lawyer,” consider your clients first. Make sure your website is user-friendly and easy for them to explore. After all, 88% of visitors won’t return to a site after a bad experience. The majority of users prefer accessing the internet on mobile devices, too. Consider working with an experienced digital marketing agency that offers web design and development services. They can improve the user experience (UX) on your site. A strong UX will encourage visitors to continue exploring your pages. As they explore, your dwell times will improve. Your bounce rate will start to decline, too. High dwell times and low bounce rates can improve your search engine rankings. Higher rankings will ensure potential clients can find your solo law practice online. Google will also look at the mobile version of your website first to determine your rankings. Optimize your website for your audience further by adding an automated chatbot. A chatbot can continue engaging clients, even when you’re unavailable. Otherwise, add more than one conversion opportunity to your site. For example, you can add a form or click-to-call button for mobile users.Global Search Engine Optimization
About 70% of activity online begins on a search engine. In fact, over 53% of all traffic comes from organic searches. Only 0.79% of Google users check the second page of results, though. With search engine optimization (SEO), you can improve your organic rankings. When potential clients search for legal services, your site could appear. With SEO, you can:- Boost firm awareness and recognition
- Generate website traffic
- Build trust and loyalty
- Rank ahead of competitors
- Gain credibility
- Generate high-quality legal leads
- Position yourself as a thought leader
Local Search Engine Optimization
As part of your SEO strategy, make sure local clients can find your solo law firm online as well. Start by optimizing your Google Business profile. It’s free to claim and optimize your profile. Your Google Business profile will display your:- Law practice name
- Phone number
- Website
- Address/directions
- Business hours
- Client reviews
- Photos and videos
- Latest posts