Criminal Defense Lawyer Marketing

Top criminal defense attorneys require a top marketing team on their side.

When someone is facing criminal charges the stakes are high and pressure is higher. They want to know they are working with the best-of-the-best. Let’s make sure you’re found first. 

Build An Image That Converts Visitors Into Clients. And Revenue!

You deserve a brand that shows you mean business. And are ready to take care of their challenges.

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Our conversations are always free! Got new clients on your mind? Of course you do. Let us know and we’ll schedule some time.

Ever been there?

“I’m a much better injury attorney than these other guys… Why are they showing up in a search before me?”

“I’ve spent hundreds-of-thousands with these big box marketing firms and have NOTHING to show for it. I don’t think we’ve gotten one case!”

“I give our marketing team a lot of money every month. It doesn’t feel like a partnership. The only time they reach out is to try and upsell me. I deserve better.”

“I know the injury lawyer market is extremely competitive. I need a team that is actually going to dedicate time and energy to my success.”

A criminal defense lawyer marketing team as dedicated to your success as you are.

Our team understands more than anyone how important it is for you to find someone you can trust to market your firm. After all, people are trusting you with life-altering decisions, so you need to appear as trustworthy and as reliable as you know you are. That’s why when you come to us, you can count on us to step up. We care about your reputation as much as you do, and that’s why you can trust in us to ensure that your defense firm is found for the types of cases you want and that people know from the get-go how you can help them with their particular legal challenge. Want to find out about some of the services we can help you with? Then contact us today. We would be more than happy to help you with just about anything you need.

Building strong PPC campaigns to attract the right clients.

PPC, or pay-per-click, is a search engine marketing strategy that allows your firm to bid for top listed positions on a search engine results page. PPC is a highly effective way to get your criminal defense firm in front of the right clients, and we are here to make sure that you are capitalizing on it as much as you possibly can. Our team of PPC experts work consistently to put your firm in the best light to experience stronger leads and a directly boost to your bottom line.

Law firm PPC is a great way for for us to position your strategically in high-performing spots in search results , not to mention that it can help you to show above your organically ranked competitors. We create the ad copy, build the target audience, and most importantly identify the types of cases that you want and position the firm in their path.

Optimizing your business profile for local search

Optimizing your profile for map searches, when combined with local SEO is the best way for you to boost your criminal defense case leads. Your search engine profile is so important that every one of our strategies includes attention to this marketing avenue. By ensuring that you have a solid online profile that can be found on the search listings, you can trust we’ll be positioning your firm everywhere possible. We can also pave the way for your reputation too. By allowing people to leave positive reviews about your company and by pushing your local SEO, we believe that we can help your business to build a lot of momentum.

Our team will create relevant hubs full of unique content, that are all related to your criminal defense practice. We will also establish your expertise, targeting local keywords, while also adding visually appealing images, compelling headers, important tags and more. A lot of energy goes into optimizing your profile and website for local search, but we know every detail counts in finding you the right cases, at the right time.

Woman working on computer searching

Building backlinks to show you are the authority.

The number one thing law firm websites do wrong: They don’t have enough banklinks. If your site is one of them, then it;s likely this is why you are not doing as well as you could be in terms of your SEO ranking. We know how competitive the criminal defense lawyer marketing space can be. Cases can bet worth six, or even seven figures, and the everyone knows it.

Our SEO strategies work to build high-quality links for your online profile by ensuring that you are listed on a number of highly established legal directories and sites, showing you as a major authority in the industry. The more links created, the stronger your profile, the more search engines award you contacts. It’s that simple! We can also help you to guest author pages on industry pages, so you can be a solid source of information. 

The answer is yes! You would think that because a potential client may be in dyer straights that they would call the first firm they find, but we are finding that even these clients are looking for the best possible law firm to represent them, and they often take their time in choosing with whom they wish to work. This is why it’s vitally important for a law firm to think about their digital marketing strategy from a multichannel approach.

From having a strong website that speaks to their brand, social presence, attracting them by way of search engine results, perhaps finding the firm in paid search (or PPC) and creating strong content to speak to their legal challenge. We work to eliminate they chances that the legal consumer will try to pass you over for, what they deem, a more qualified firm.  

Every strategy has it’s own time to maturity. For strategies that prioritize driving calls we’ll always talk about local search optimization, national search optimization and paid ads. Local search optimization tends to showing calls around 90 days from launch, while national SEO can take between 9-12 months. Paid search ads, or lawyer PPC, can start getting calls in as little as 7-14 days after going live. 

As you can see, each strategy has it’s own lifecycle. This is why it’s important to discuss your law firm’s marketing approach from a holistic standpoint. An effective strategy requires many channels to build the story.


In all seriousness, remember that not all strategies are able to work overnight. Every day that a firm delays getting their marketing strategy kicked off is putting further behind. Do you want to wait another year to build the firm you’ve always imagined? Probably not. And you shouldn’t.

Do you have any questions?

Why choose us to market your criminal defense firm?

So, why should you choose us when it comes down to criminal defense lawyer marketing? We are ready to fight for you, just as you would for your clients. Armed with a team of law firm marketing experts, we’re uniquely positioned to understand what makes small law firms strive to be the best. It’s a competitive market and you need someone who knows lawyer marketing.

As a smaller law firm, it can be difficult for you to compete with the big Am100’s or the other law firm titans. This is especially the case when it comes to criminal defense. That is why when you come to us, you can count on our team to not only rocket the potential of your site and brand, but also your client awareness. We work hard to get you the visibility you need when it matters most: When your ideal clients are searching for the best defense lawyer they can find. we can get you ranked amongst the top businesses within your industry.

Our experinced solo lawyer and small law firm marketing team will help develop measurable campaigns that showcase your years of experience, reputation, and most of all your drive to help your clients. Marketing your criminal defense firm is essential if you are looking to be all that you can be in the coming years.

"Criminal defense lawyer marketing made simple."

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