Do you sometimes fear that your law firm isn’t differentiating itself very well from every other law firm? You dress the same as them, your website looks the same as theirs, and even your verbiage is almost the same.
If that’s the case for you, don’t sit around in this sea of sameness any longer. It’s time to create a law firm website that can act as your calling card and help you stand out when potential clients come looking.
How do you do that? Read through the 7 law firm web design tips below and apply them right now. (Or hire us to help you create a website design that smashes the competition out of the water.)
1. Make Your Website Simple to Navigate and User-Friendly
You see your website every day, so you might think it’s easy to navigate. But someone new to your website might have difficulty figuring out where everything is.
That’s why it’s vital to build intuitive navigation. Simplicity is the name of the game here. There’s no need to make your website complicated since folks will already feel overwhelmed by any legalese you might be using there.
Make it easy for ordinary people to find everything on your website using a minimalist look. And put your contact information somewhere where it’s easy to find. After all, that’s the ultimate goal of your website – to get potential clients to contact you and hire you for your legal services.
2. Put Your CTA Everywhere
Yes, everywhere! This means you should have your call to action (CTA) on every single page of your website. And, no, that won’t overwhelm your website users if done right.
You can put your CTA after each blog post, at the end of each page, and maybe even on the side banner if that’s what you desire.
What is your CTA? Well, it could be as simple as “Contact us for a free consultation,” if that’s what you offer.
Or it could be something more. That depends entirely on how your law firm does business.
3. Less Is Always More
The people searching for legal services are already at the end of their string. They are probably overwhelmed, frustrated, worried, and anxious, so you don’t want to add to that by making your website hard to read and understand.
Don’t use too many legal terms, even if you think they are well-known or commonly used. Try to keep your language as simple as possible.
A flashy overwhelming lawyer website won’t get you any more clients than a simple one will. It might turn some people off, and they might zoom off to find some other lawyer to serve their needs.
4. Make Blogging Your Best Friend
You are the expert in your field. Yes, you! And how you showcase that by writing articles on various legal topics.
Don’t know what to write about? Cull through the questions you get commonly asked by clients or leads, and then create a blog post on that.
If you can help someone by answering one of their simple questions, they are more likely to trust you, and when they need legal services, they are more likely to hire you. Also, Google loves new and unique content, such as that on a blog, and anything you can do to stay in Google’s good books is excellent.
5. Optimize Your Website for Mobile
The world spends more time on their smartphones than anything else. And they will probably search for your website, not on their laptop or even their tablet, but on their smartphone.
That’s why you must optimize your website and make it as mobile-friendly as possible. Do not skimp on this task.
Make sure all your images, videos, blogs, and other pages look great on Android and iPhone devices. Don’t just focus on the latest models; check out how your website looks on phones from as far back as 2012 since many folks still carry older-generation smartphones.
6. Use Great Images and Videos
Having images and videos on every page is essential, but don’t just use stock photos and think your job is done.
The images must be of good quality and related to whatever content you have on that page. To optimize it for Google, ensure the photos have a caption and an Alt Text. And compress them so they don’t cause your website load speed to be affected adversely.
7. Add Testimonials, Reviews, and Credentials
You don’t want people to think they are the first to visit your website. That’s why you will want to add testimonials (if possible, video) and Google reviews or other reviews on your website.
This way, you can let new visitors know that you are a law firm with good standing and you are already doing a great job in the field, helping lots of folks every single day. Also, if you have credentials to share, that’s even better. For example, it could be the Better Business Bureau badge or whatever else you have earned.
A Great Law Firm Website Isn’t Made Overnight
You can do many things to optimize your law firm website so it gets you more and more visitors every day. If you aren’t up for taking on all these tasks, then it’s time for you to hire a company like ours to help you out.
We will take care of all the law firm marketing tactics so that you can focus on your job. Contact us today, and let’s see how we can help you reach your goal faster and easier.