Over four-fifths of all law firms in the United States plan to increase their digital marketing spending from 2022 onwards. It is important that when they make that step they understand how to invest in well-designed digital marketing. Would you know what good attorney web design is so that you can present yourself and your law firm in the best light to possible clients?
The following six attorney web design tips will advise you on how to create a high-quality website for your firm. This way, you will appear professional and prepared to handle any issue that your clients may approach you with. Read on to start your journey into a better digital future today.
1. Use Your Branding
One of the first things you should ensure happens is that you get your branding in order. If you have not yet created a set of comprehensive brand guidelines, you should work with an outside company to get that done. They will be able to ensure that you have a strong logo, name, and set of brand colors that reflect your abilities and how you want people to perceive you.
Without such strong branding, people outside of your company may mistake your tone and not consider you as professional. This is very true if your branding is inconsistent or not created to a high quality. There are many unspoken rules about branding that you may not know, so it would be best to talk to a professional about this.
A good set of brand guidelines will provide you with:
- A brand name
- Rules about how people can use that brand name
- What people cannot do with that brand name
- Which abbreviations of your brand name you might allow
- Your exact brand colors
- What colors artists can swap out in your brand
- What your brand logo looks like and why
- Exact rules on the layout of your brand logo
- Rules on how your logo should and should not appear
You should follow all these rules when putting content on your website. By not following them, you dilute your brand and cause clients confusion about your expertise.
2. Promote Your Unique Selling Point
The pages on your website should make sure to present you as having a very strong unique skill that clients cannot find elsewhere. You should be able to see this unique selling point, or USP, reflected throughout your company. Your logo, images online, and any online communication should promote this too.
None of this needs to make you appear any less like a professional leader in your work as an attorney. This relates more to your ability to focus on specific areas of law or methods by which you have had major success in the past.
3. Prominent Call-To-Actions Are Key
As people move around your website, you will want them to know that at various times they have tacit “permission” to interact with you. This might be by sending an email, calling your office on the phone, or any number of ways to discuss the issue they wish to bring up with you.
By using calls to action throughout your website, you can present this as not only advisable but welcomed. Linking the first three words in the phrase “Call us today for our advice on your problem” to a contact page is a good example. It lets people know where to go and what to do to start their journey with you.
4. Ensure Your Website Is Responsive
When you ask any designer for attorney web design advice, all of them will tell you that the website needs to be “responsive”. This might not be a concept you are familiar with.
Developers can build a responsive website on a set of flexible digital grids and layouts. These grids can stretch and squash to change the layout of the website depending on the size of the browser. Along with using images that appear and disappear depending on which grid is used, you can ensure that you always give a viewer a well-laid-out site.
The main reason possible clients would want these different websites is when they might access them from any possible device. For example, a mobile phone browser will have a very different resolution than a desktop computer. These often have compacted menus, ensuring that the main text of a site is the most important thing presented.
5. Make It Easy to Contact You
One of the things that might prevent people from contacting you is something as simple as not knowing how. When you produce your website, make sure to either have contact information on every screen or have a link to find it on each page instead.
You do not want your possible clients to become frustrated in their attempts to contact you.
6. Grab Attention With Your Homepage
Your homepage should give people an at-a-glance understanding of what you do and how you can help them. When they first load up the page it should give no doubts about your professional candor and the basics of the services you provide.
As they scroll further down that page, or elsewhere on your site, they can spend time finding more details.
Although you should remember that with every second it takes to load your page, more people are likely to bounce away to another site. Make sure not to make it too busy.
More Information on Attorney Web Design
With these attorney web design tips, you should have a much better idea of how to plan your next foray into the world of online branding. Work with a high-class attorney web design company and ensure that you present yourself the best that you can. Of course, we could only ever recommend one group for their capability and candor.
You should talk with us. Our experts are ready to talk you through what a talented attorney web designer can do for you and your firm. All you need to do is give us a call today, and we will be there.